Seed paper direct mail that continues to grow

Why choose seed paper direct mail?

Your message does not just arrive. It grows.

Most direct mail has one job: deliver a message. Seed paper adds something extra.

The natural texture, visible fibres, and seeds make the card feel different from conventional printed mail from the moment it is opened. After reading, the recipient can plant the paper and give the message a second life.

This makes seed paper direct mail especially suitable when you want your communication to feel more personal, memorable, and connected to your sustainability story.

Stand out in the mailbox

Seed paper looks and feels different from standard commercial print. Its natural appearance helps your mailing attract attention before the recipient has even read the message.

Create a tactile experience

The texture, fibres, and visible seeds make the card something recipients can physically experience. Every sheet has its own natural character, which gives the mailing a more personal and distinctive feel.

Extend the interaction

The communication does not necessarily end after the card has been read. The recipient can keep it, plant it, and watch something grow, creating another moment of interaction with your message.

Make sustainability part of the message

With seed paper, sustainability is not only something you communicate in words. It is built into the material itself and becomes part of the experience the recipient receives.

Make the mailing easy to organise

You do not have to coordinate a printer, fulfilment company, and postal service separately. Growingpaper can handle the complete mailing process, from printing and personalisation to enveloping and shipping.

Whether you want to thank existing customers, reach new prospects, invite guests to an event or send something special to employees, seed paper turns a standard mailing into a more distinctive experience.

What makes seed paper special?

Seed paper is more than a material to print on. It is part of the message itself.

The paper has a natural look and feel, with visible fibres, seeds, and small variations from sheet to sheet. This gives every card a more tactile and distinctive character than conventional printed paper.

After use, the paper can be planted in soil. With water, light, and a little care, the seeds inside the paper can germinate and grow into flowers, herbs, or plants.

A paper you can feel

The texture of seed paper is one of the first things people notice.

Depending on the paper type, it can feel light and flexible, soft and handmade, or sturdy like a premium greeting card. The visible fibres and seeds reinforce the natural appearance and make every piece slightly different.

Growingpaper offers several paper weights for different types of campaigns:

120 g/m²
Light and flexible, with a natural paper feel. Well suited for flyers, inserts, and lighter mailings.

200 g/m²
Soft, tactile and handmade from recycled cotton waste. A good option when you want a more crafted and premium feel.

250 g/m²
Thicker and sturdier, with the feel of a greeting card. Ideal for postcards, invitations, and mailings where the card itself should feel more substantial.

Why choose seed paper?

Seed paper gives printed communication a purpose beyond the moment it is read.

Plantable after use

Instead of being discarded straight away, the paper can be planted. This gives the recipient a clear next step and extends the life of the mailing.

Visible seeds and natural fibres

The material immediately shows that it is different from standard paper. The seeds and fibres are part of the appearance, making the sustainability story tangible.

A memorable experience

Receiving, touching, planting, and watching something grow creates several moments of interaction with the same message.

Suitable for many types of communication

Seed paper can be used for postcards, folded cards, invitations, flyers, and other direct-mail formats, depending on the campaign and selected paper type.

Different seed options

Depending on the paper, different seed mixes are available, including flowers, herbs, and more. This makes it possible to choose a paper that perfectly fits your message or campaign.

Sustainability built into the material

Sustainability is not an extra feature added afterwards. It starts with the material itself.

Depending on the selected paper, our seed paper is made from recycled paper fibres or recycled cotton waste. Seeds are incorporated into the paper during production, allowing the printed product to be planted after use.

We also pay attention to how the paper is printed. Our printing process is developed specifically for seed paper, using water-based inks and production methods designed to protect the seeds as much as possible.

Some of our seed paper is handmade by social enterprises, where production also contributes to local employment and social impact.

The result is a printed product that combines communication, material choice and a second life in one piece.

A different alternative to conventional print

Compared with a standard printed card, seed paper adds several elements:

• a plantable second use
• recycled material options
• visible fibres and seeds
• a tactile, natural surface
• a stronger connection between the material and the sustainability message
• the possibility to grow flowers, herbs or other plants after use

Rather than only telling recipients about sustainability, the material allows them to experience it themselves.

What can you use seed paper direct mail for?

Seed paper direct mail works especially well when the message should feel personal, noticeable, and worth remembering.

Because the card is sent directly to the recipient and can be personalised, it can support many different types of campaigns, from customer retention to events and employee communication.

Seed paper direct mail for every important relationship

How does seed paper direct mail work?

Direct mail may sound like a lot of separate steps, but the process is simple. You choose the mailing, provide the design and recipient data, and we take care of the production and fulfilment.

From print file to recipient

A seed paper direct mailing typically follows this process:

1. Printing

We print your design on the selected seed paper using a print process developed especially for seed paper.

Depending on the campaign, you can choose from different paper weights, formats, and seed options.

2. Personalising

We can add variable information such as:

• recipient names
• delivery addresses
• discount codes
• QR codes
• different versions or designs

This makes it possible to send one campaign to many recipients while still keeping the communication personal.

3. Packaging

Each card is prepared individually for mailing.

This includes:

• inserting the card into an envelope
• printing recipient information
• sealing the envelope
• preparing the mailing for postal delivery

4. Shipping

Once everything is prepared, the mailing is handed over for delivery and sent directly to the recipients.

That means you do not receive one large box of finished cards that you still need to distribute yourself.

What do you need to do?

From your side, the process is kept as simple as possible.

1. Choose your mailing

Select the format, paper type, envelope, quantity, and personalisation options that fit your campaign.

2. Prepare the recipient list

Add the recipient details to our Excel template.

This typically includes information such as:

• name
• street and house number
• postal code
• city
• country

If you use additional personalisation, such as individual discount codes or QR codes, this information can also be included in the file.

3. Upload your files

Upload:

• your print-ready design
• the completed recipient list
• any additional variable data needed for personalisation

If a proof print is part of the order, you can review it before the full mailing is produced.

4. We take care of the rest

Once the files are complete, we handle the printing, personalisation, packaging and postal preparation.

Your mailing is then sent directly to the people on your recipient list.

Why Growingpaper?

A direct mail campaign with seed paper involves more than printing a card. The paper, print process, personalisation, fulfilment, and shipping all need to work together.

Growingpaper specialises in seed paper printing and can manage the complete process in one place. This means fewer suppliers to coordinate, fewer handovers, and a mailing setup designed specifically around the material.

Specialists in seed paper

Seed paper behaves differently from conventional paper. The visible seeds, natural fibres, and differences between sheets require a print process that takes the material into account.

Because seed paper is our core product, we work with it every day and know how to balance print quality, paper characteristics, and plantability.